The AI Advantage Community
Learn to actually use AI, from your first prompt to your finished website.
When you join the community, you get all three masterclasses in one place. The two foundational classes take you from curious to genuinely capable, and the brand-new tutorial series walks you through building a real website from scratch with AI. You also get the AI Advantage ebook and a community to ask questions in as you go.
Now including Masterclass 3, build your website with AI, live on 18 June 2026. All prices in USD, billed through Skool.
See what past students have said about the AI Advantage
Who is this for?
This masterclass is for you if you spend more than an hour a day on emails, scheduling, social media captions, or research you could delegate. It's for you if you've opened ChatGPT, typed one question, got a mediocre answer, and thought 'what's the big deal?' It's for you if you're a freelancer, creative, or small business owner who knows AI matters but doesn't have 40 hours to figure it out yourself.
Join me
For a 90-minute masterclass designed to give you a clear, grounded understanding of AI and what it makes possible in your work, creativity, and everyday life.
Most AI courses charge $500-$2,000 and give you 12 hours of pre-recorded content you'll never finish. This is 90 minutes, with access to our online community where you can ask questions and explore a plethora of resources and AI tools PLUS a free copy of The AI Advantage eBook (valued at $45).
Look out for an invite to join our Skool Community.
Total value: $650+. Your investment: $149
Included free with your ticket
A fully designed, 90-page guide that covers every major AI tool, how to use each one, when to use which, and the exact prompts to get started. It includes real-world examples, a curated directory of over 100 AI apps, honest coverage of ethics and limitations, and dedicated chapters on AI image generation with actual prompts and the images they produced.
The masterclass is where you learn by doing. The ebook is the reference guide you keep coming back to. Together, they give you both the confidence to start and the resource to keep going.
The AI Advantage, Practical Ways to Use AI in Daily Life (Valued at $45)
Still not convinced?
Here what my students have to say about the AI Advantage
The future belongs to the minds who imagine faster than the world can limit them.
Hey! I’m Carly, and I fell down the AI rabbit hole in 2022 when ChatGPT was still clunky and most people thought it was a passing novelty. I couldn't stop experimenting with it, and that curiosity eventually led me to build my entire Master's research project around AI's impact on visual culture and identity, which I completed with High Distinction at Photography Studies College Melbourne.
Since then I've tested hundreds of AI tools, not because I'm a tech person, but because I'm a photographer, designer, writer, and business owner who needed to find faster, smarter ways to get everything done without cloning myself. Some tools were incredible, most were rubbish, and I've done the sorting so you don't have to.
I put everything I learned into a book called The AI Advantage, which you'll get for free with your masterclass ticket, and I've been using these tools every single day across my own businesses for over three years now.
This masterclass is essentially me sitting down with you for 90 minutes and handing over everything that took me years of experimenting, studying, and occasionally swearing at my laptop to figure out. No jargon, no hype, just the stuff that actually works.
Your life before & after AI
Before: You spend 45 minutes agonising over a single Instagram caption, staring at a blinking cursor, wondering if it sounds right.
After: You generate a full week of on-brand captions in under 10 minutes, in your voice, with hooks that actually stop the scroll.
Before: You open your inbox every morning to 30 emails and spend the first hour of your day sorting, replying, and context-switching before you've done a single thing that matters.
After: Your AI assistant has drafted replies, flagged what's urgent, and filed the rest, so you start your day doing actual work.
Before: You tried ChatGPT once, asked it a question, got a generic answer that sounded like a corporate brochure, and thought "I don't get the hype."
After: You understand how to prompt properly, how to iterate, and how to make AI sound like you, not like a robot wearing a suit.
Before: You've got 14 browser tabs open, three half-read articles, and you still can't find a straight answer to a question that should have taken five minutes.
After: You get a sourced, structured summary in 90 seconds and move on with your life.
Before: You know you should be posting reels, writing newsletters, updating your website, and planning content, but by the time you've finished client work there's nothing left in the tank.
After: You have a repeatable AI workflow that drafts your content, organises your ideas, and gives you back the hours you were haemorrhaging on busywork every single week.
Before: You hear people talking about AI agents, automations, and workflows and it sounds like a language you don't speak.
After: You've built your first AI-powered workflow, live in the session, and you leave knowing exactly how to set up more on your own.
What you will learn
MODULE 1: How AI Actually Works (No Jargon, No Fluff)
You'll understand what AI is, what it isn't, and why most people are using it wrong. We'll cover the difference between the major tools, what each one is actually good at, and how to stop treating AI like a Google search bar and start treating it like the most capable assistant you've never had to pay a salary.
MODULE 2: The AI Toolkit — What to Use and When
A hands-on walkthrough of the tools that matter right now, including ChatGPT, Perplexity, Claude, and a curated set of creative and productivity apps. You won't just hear about them, you'll see exactly how I use each one in my own business, when to reach for which tool, and how to combine them so they work together instead of creating more noise.
MODULE 3: Build Your First AI Content Workflow
This is where it gets real. We'll build an actual content workflow together during the session, from idea to draft to finished output. You'll see how to generate captions, plan content calendars, draft long-form writing, and repurpose one idea across multiple formats, all without losing your voice or sounding like every other AI-generated post on the internet.
MODULE 4: AI Agents and Automations — Set It Up Once, Save Hours Forever
The part most people don't know exists yet. I'll show you how AI agents can handle the repetitive layers of your business and life, things like sorting emails, drafting replies, managing enquiries, organising files, and scheduling, quietly running in the background while you focus on the work only you can do. This is where the real time savings live.
MODULE 5: Real People, Real Results
Stories and examples from freelancers, creatives, and small business owners who are already using AI to multiply their output without burning out or losing the quality of their work. You'll see what's working, what's not, and how to adapt these approaches to your own situation, whatever that looks like.
Your time is your most valuable asset.
AI helps you reclaim it.
FAQ
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Nope. You do not need any prior experience with AI.
This masterclass was designed to be beginner-friendly and jargon-free. If you can send an email, you can start using AI after this session. -
You won’t miss out.
A full replay will be sent to all registered attendees, so you can watch it anytime, rewatch sections, and learn at your own pace. -
Absolutely! This masterclass is specifically built for people who aren’t “tech people.”
You’ll get step-by-step walkthroughs, clear examples, and plug-and-play prompts and workflows you can start using immediately.
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Not at all.
While Carly’s background is in photography and creative direction, this masterclass is for any curious human who wants to understand and use AI, including freelancers, consultants, coaches, students, founders, content creators, and service providers. -
No. You’ll be introduced to free and low-cost AI tools that do have paid options. You’ll be able to start with right away. Paid options will be mentioned only if they’re truly worth it.
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Yes, all three.
This is a holistic breakdown of AI, including language models, visual tools, research assistants, and automation workflows so you can see the full landscape, not just one slice of it. -
That’s exactly why you should come.
This masterclass removes the confusion, fear, and hype so you walk away with clarity, confidence, and a grounded understanding of what AI is and how it can genuinely help you. -
Because the replay and resources are provided to every attendee, tickets are non-refundable, so please purchase mindfully.