I've been excitedly (and not so patiently) waiting to share my recent branding project for the newly launched Broadside Lawyers, a Commercial Law Firm. This project required a complete identity design from the ground up and a unique approach in a traditionally conservative space.

A decade later, this self-taught photographer, has returned from a commissioned trip to Europe, where I photographed world leaders & went on to capture my bucket shot: The Northern Lights over the Arctic Circle and just today, placed Top 30, Top 20 and Top 10 respectively across Advertising and Fashion & Landscape categories in the 2023 Capture Awards.

No stranger to window shopping online, I am often found in deep scrolls of the online shopping vortex, swipe after swipe, scroll after scroll waiting for ‘the one’. Once I have an idea in my head, come heaven or hell, I will see to it, that I recreate it exactly as I originally envisaged. Finally, after aimlessly meandering through the clearance aisle at Myer, I spotted ‘the one’ shyly gleaming from under the weight of fashion faux pas of seasons past.

The anticipation of expectant passengers waiting to witness their own “influencer in the wild” moment was palpable as Bernard started throwing shapes on a broken-down escalator. Mobile phones at the ready, we shot as if the world was watching, knowing full well, we were making history.