I build brands through stunning visuals.
As seen in:
Carlz J Söda is a Melbourne-based Editorial Photographer & Designer specialising in
Personal Brand | Corporate Headshots | Lifestyle | Fashion | Travel
WHY BOOK A SHOOT?
Photography is the most crucial sales tool for your business. High-quality images showcase what you offer, highlight what your customers can experience, and set the right expectations, ensuring your brand is presented in the best possible light. A beautiful photo has the power to captivate your audience, evoke strong emotions, and communicate universally, transcending language barriers.
BUILD YOUR PERSONAL BRAND
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Visual storytelling is crucial in personal branding, and professional branding photography captures who you are and what you stand for. A library of personal branding photos does more than show your face; it conveys your professionalism, your passion, and your personality, much like a digital handshake.
Whether it’s for your website, social media profiles, or promotional materials, these images serve as your first introduction to potential clients and partners. By ensuring your visual presentation is polished and consistent, personal branding photography helps set the tone for your entire brand narrative, inviting viewers into your professional world with style and substance.
I will help guide with wardrobe and prop styling and after a pampering session with my hair and makeup artist, I’ll guide you through poses and deliver memorable editorial style branding images. -
In the era of rapid digital content consumption, Reels and TikTok videos are powerful tools to amplify your presence and engage directly with your target audience. These platforms offer a unique opportunity to showcase your creativity, expertise, and personal flair in dynamic, bite-sized videos that can go viral.
Crafting content that is both informative and entertaining encourages not just views but engagement and sharing, significantly extending your brand's reach. By leveraging these trendy formats, you can create memorable, impactful content that resonates with viewers, building a community around your brand and driving real-time interaction.
I will help you write your script, craft your hook, film, edit and add music and captions to engaging social media videos. -
Your online presence is anchored by your website—a central hub that reflects your professional identity and brand ethos. Combined with compelling graphic design, these elements work together to create a cohesive and memorable brand experience for visitors. Effective graphic design communicates your message instantly through logos, color schemes, and layout, while a well-constructed website provides depth, offering detailed information and showcasing your expertise. Together, they not only enhance your professional image but also ensure that your digital footprint leads to a lasting impression and engagement, turning visitors into followers, clients, and advocates.
I can design your logo and branding identity and help you build an online presence. For design and website quotes, please get in touch.
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In today's interconnected world, your personal brand is more than just a reflection of who you are; it's a powerful tool that can open doors to new opportunities and set you apart in a crowded marketplace. A strong personal brand communicates your unique value, expertise, and personality, helping you connect with the right people and advance both personally and professionally. Whether you're seeking to elevate your career, build a business, or simply make a lasting impression, personal branding is the key to making your mark and being remembered.
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Your personal brand is your story, and how you tell it matters. It's not just about a logo or a visual style; it's about weaving your values, strengths, and passions into a coherent narrative that resonates with your audience. By carefully crafting your image and messaging, you ensure that every interaction reflects your true self and reinforces the qualities that make you unique. This consistency builds trust and credibility, allowing you to forge deeper connections with colleagues, clients, and your broader network.
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A well-defined personal brand not only enhances your visibility but also gives you the confidence to voice your ideas and opinions, knowing they align with the identity you've cultivated. It transforms every meeting, networking event, and social media post into an opportunity to consistently demonstrate your expertise and values. Over time, this strategic self-presentation fosters recognition and respect, making you not just a participant in your field but a respected thought leader.
Contact me to start your personal branding journey.
GRAPHIC DESIGN & BRANDING
As a Creative Director and Commercial Photographer, I work with clients across various sectors and locations to bring their visual concepts to life and to create captivating imagery that sets the tone for their brand identity and campaigns. From websites to brand identities, I really relish interesting design challenges.
Carlz J Söda is a Melbourne based Editorial Photographer & Designer.
Light shaper and fine image maker
Having worked with industry heavyweights like Dr Jordan Peterson, Gordon Ramsey and Gary Vaynerchuck, Carly's work emphasises colour saturation and luminosity, bucking the neutral trend and leaning into euphoric colour grades.
As an artist, her focus is to snap that fleeting moment where someone exists between their mask of reality and who they are on a soul level. Renowned for her enigmatic portraits and ability to editorialise even the most mundane, Carly is a trail-blazing creative in an industry locked in repetition.
When not biting off more than she can chew creatively, she can be found road tripping in her Jeep, hanging with her two border collies Imani and Aspen or collecting stamps in her passport.
RECENT WORK
FINE ART PRINTS
Shop my fine art prints of destinations across the world.
RECENT NEWS
The Capture Awards 2023
The Capture Awards celebrate and showcase outstanding work by professional photographers. I placed Top 10 in Landscape & Environment and both Top 20 and Top 30 in Advertising & Fashion.
Australasia’s Top Emerging Photographers 2023
Celebrating talented photographers in the early stages of their careers, this year, the competition was judged by 45 leading photographers and industry experts from Australia and around the world. To be acknowledged at this level is an excellent achievement.